How effectively is your company managing its marketing budget? Is commercial print still a major component of your strategy?
With COVID-19 impacting the bottom line across industries, companies are examining whether commercial print is still a viable element of their marketing strategy. With the right spend management strategy and sourcing solutions outlined by Arroyo Strategy, you can control print costs without compromising the customer experience. In this whitepaper, we cover:
- Recent market drivers for print and print services
- How a strategic procurement program can impact your strategy
- Next-generation ideas to implement in your organization
See the whitepaper below to learn how marketers are working to develop the optimal marketing mix to reach their target audience and to proactively engage their supply chain and procurement teams to create agile strategies and to respond to trends.
